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Our Journey to Ikigai

Blending science, wellness, and purpose — Ikigai is here to help you live with balance, vitality, and meaning every single day.

Our Story

Ikigai was born from the pursuit of harmony between modern science and ancient wisdom. We believe wellness is not just about supplements, but about finding your deeper sense of balance, energy, and purpose. Every formulation we create is guided by this timeless philosophy.

Ikigai Story

Mission & Vision

Mission

To empower individuals with science-backed supplements and holistic wellness that fuel their unique journey of life.

Vision

A world where wellness is purposeful, personalized, and sustainable — enabling people to live in flow with their Ikigai.

Our Core Values

Integrity

Staying true to our promise of clean, transparent, and effective wellness.

Innovation

Blending science and tradition to create meaningful solutions for modern life.

Sustainability

Committed to respecting nature and making choices that benefit future generations.

Care

Built on compassion — for people, community, and the planet.

Why Ikigai is Different ?

1

Science-Backed Formulas

Every product is developed with research and proven efficacy.

2

Inspired by Nature

Rooted in natural wisdom, crafted for holistic balance.

3

Community Driven

We grow with the people we serve, creating wellness that belongs to everyone.

Meet Our Visionaries

The minds behind our mission

Nupur Asthana Shah

Nupur Asthana Shah

Founder

Guided by the principle of Ikigai, our founder believes in creating purposeful solutions that inspire and enrich lives.

Innovation through Purpose
Harshit Toshniwal

Harshit Toshniwal

COO

With 5+ yrs of experience, Harshit transforms complex challenges into elegant solutions with sustainable innovation.

Technology with Heart

Discover the Essence of Ikigai

Learn how our philosophy of balance and purpose shapes every patch we create — blending science, tradition, and mindful living.